Customer Service
Customer service holds a vital place in every field, especially in a pharmacy, where customers often arrive with distress, anxiety, discomfort, fever, fear, or doubt. They must be greeted with care, dedication, honesty, empathy, and a warm welcome because even a simple smile and “Assalam o Alaikum! How may I help you?” can calm the heart.
Samuel Moore Walton said:
“The goal as a company is to have customer service that is not just the best but legendary,”
Prophet Muhammad (P.B.U.H):
“Your smile for your brother is a charity’’
(Jami’at-Tirmadhi)
This reminds us that kindness is part of service. One of the greatest services a pharmacy can offer is respectful listening, which means giving full attention, not rushing, and allowing customers to express their concerns so they feel valued. Clear guidance is equally important because medicines like tablets, capsules, drops, doses, timing, and precautions can be confusing therefore, pharmacists must explain the right dose, tell the correct timing, and offer simple, easy to follow instructions so customers feel safe, cared for, and confident. Ensuring accuracy, safety, and professionalism lies at the heart of pharmacy service, as a single mistake can cause serious harm. This involves double checking prescriptions, ensuring fresh expiry dates, providing authentic medicines, maintaining cleanliness and an organized environment, and storing medicines correctly. Accuracy reflects responsibility, transforming the pharmacy from a place of transaction into a place of support and kindness.
In conclusion, pharmacy customer service blends science and humanity medicines heal the body, but good service heals emotions, making the pharmacy a true partner in people’s wellbeing by dispensing not only medicine but also care.
Author: Usama Naveed (HLH Pharmacy)
